Brand Strategy & Content Creation
I worked with The Theatre Centre — a Toronto-based nonprofit live arts producer and venue — from November 2019 until November 2022, handling content creation and publishing, media relations, and creative branding strategies. I led publicity and digital marketing strategies to reopen The Theatre Centre in September 2021 after an 18-month closure. The Theatre Centre opened to a sold-out 5-day comedy festival and coverage in The Globe and Mail. Our reopening strategy included a new website, an editorial newsletter, and a trailer for web and social.
Currently, alongside my artistic practice, I'm a freelance publicist creating promotional strategies, experiential marketing campaigns, and digital content for arts, entertainment, and social justice-focused clients. Contact me for rates and inquiries.
Hybrid by Design presented by The Theatre Centre (2022)
Photos by Kaytee Dalton & Greg Sparks
Progress, an international festival of performance and ideas, brings some of the world's most innovative contemporary performance work to Toronto. I created content and managed the social media communities for both SummerWorks and The Theatre Centre's Instagram, Twitter, and Facebook accounts. I also worked with Monnet Design and several curatorial partners to copy write and edit this festival program.
Nov 2019-Feb 2020
As a digital content creator for The Theatre Centre and SummerWorks, I produced and edited audio, video, and written content for web and social. I interviewed and facilitated conversations with artists including Nehal El-Hadi, Alanna Mitchell, Kama La Mackerel, Nikki Shaffeeullah, Rimah Jabr, and Dareen Abbas.
June 2020-December 2022
For director Julianna Notten's award-winning Netflix/Telefilm-funded feature Erin's Guide to Kissing Girls (2022), I scouted and worked with photographers to create promotional content. I also bought a six-pack of disposable cameras for the cast and crew to document the 14-day shoot—it was a fun, cost-effective way to capture the memories while creating great social content. In addition to managing social media, I also handle the production's grassroots promotions and
media relations.
Summer 2021-October 2022
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I was the digital media and publicity lead at Sarnia's South Western International Film Festival for two years. Maintaining strong working relationships with local media, influencers, and companies was the most critical aspect of my role. In 2020, we launched a crowdfunding campaign and reached our $4000 goal in three days totalling $8000+ by the end of the month-long campaign. I handled social media, content creation, and media relations during the campaign and festival. I also edited the 2020 festival trailer for web, social, and streaming. In 2022, I returned to curate a retrospective film installation for SWIFF's Cinegaze.
Oct 2018-Dec 2020 & Nov 2022
For Manifesto Community Project's 15th anniversary, I helped produce a short documentary featuring Black artists, journalists, and music execs celebrating the organization's impact on Toronto's music scene. I coordinated shooting schedules and hosted on-camera interviews. The doc premiered at the 2021 Manifesto Festival launch party headlined by Jid, Savannah Ré, and Notif.
Summer 2021
I've also worked as a publicist and content producer for the Toronto International Film Festival, Corus, Hot Docs Film Festival, TARO PR, Sisterhood Media, NEON, Warner Bros., and the Canadian Film Centre.
Education
- Arts & Contemporary Studies, Toronto Metropolitan University
- Public Relations, Humber College