Marketing and Publicity
Since 2019, I've moved between SummerWorks and The Theatre Centre as digital content lead, strategizing, designing, and executing marketing campaigns that connect audiences with some of the most innovative contemporary performance work. Sometimes I take on freelance contract work; select clients below.
Switch Hitter Films
Unit Publicist (2019-)
Director Julianna Notten and producer Claire Allore were granted funding from Netflix and Telefilm Canada to develop their award-winning short ERIN'S GUIDE TO KISSING GIRLS into a feature-length film. Currently, in pre-production, my role on the team is to drum up media interest and coordinate set visits, produce social media content and develop an electronic press kit to complement the film upon release and distribution. Watch the trailer here.
South Western International Film Festival
Digital Media and Publicity Manager (2018-)
SWIFF is an annual film festival bringing new voices, diverse stories, and the future of filmmaking to Sarnia, Ontario since 2015. As a relatively new cultural event in rural Ontario, it was important for us to generate organic buzz within the community leading up to and during the festival. Locally producing interactive social media content and live event coverage, as well as pitching to local press and influencers rounded out this grassroots publicity strategy. Learn more about the festival here.
Public Relations Specialist (2019-2020)
Sisterhood Media, a Toronto-based media production start-up, needed publicity support on a budget. I created a directive to inform the marketing team’s public relations strategy to promote the company’s recently launched streaming platform. The directive included an annotated press release template with a custom boilerplate, a topline industry forecast and positioning strategy, and recommendations on brand partnerships and key messages. Learn more about this company here.
Turning Tables Media
Unit Publicist (2019)
Award-winning short documentary TURNING TABLES gives viewers a snapshot of Anishinaabe techno artist Classic Roots’ creative process. To promote his music video release and the documentary’s festival run, I secured coverage from Toronto-based entertainment and First Nations community media outlets. For social media, I leveraged Classic Roots’ existing Ontario-wide fan base by producing sharable sneak peeks and behind-the-scenes clips. Learn more about this production here.
Previous work: Toronto International Film Festival, Corus Entertainment, Hot Docs Canadian International Documentary Film Festival, TARO PR, Warner Bros, NEON
Plus, I have degrees if you care about that kind of thing:
- Arts & Contemporary Studies, Ryerson University
- Public Relations, Humber College